Communicate Personal Value

051: 3 Ingredients Of a Rock-Solid Brand

3 Ingredients Of a Rock-Solid Brand

 

 

When it comes to cooking up success online as an entrepreneur you need a rock-solid brand.  In this episode of the Branded Entrepreneur Podcast Show, you will learn about 3 Ingredients Of a Rock-Solid Brand.

Grab hold to your seats and pay careful attention with listening ears because this episode will blow  you away.  Providing value to a targeted audience is the name of the game and it all stems from a well designed and properly prepared brand.

 

 

 

3 Ingredients Of a Rock-Solid Brand

 

  1. Be Authentic – be true to the mission & values of your business.
  2. Be Credible – your brand should be about the service you provide.
  3. Be Aspirational – connect to what your market aspires to and deliver on the promise.

 

Think of being ‘ACA’ when it comes to building a rock-solid brand online and standing out from the pack of crowded affiliates on the internet.

 

 

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050: 7 Steps to Building the Life You Want

7 Steps to Building the Life You Want

 

 

When you first make the decision to actively build the life you want, it is important that you understand the seven (7) steps involved within the growth process.  I like to explain this process using the law of sowing and reaping.

You will reap, what you sow

 

Your sowing is directly responsible for what you’re reaping.  This tells you that paying attention to the seed you’re sowing is very important. The first thing I recommend is to get a vision of the future you want.  What kind of life do you want to live?  Let’s cover each of the 7 Steps to Building the Life You Want.

 

1)  Decide what you want

 

2)  Get the Seed for what you want and Sow It in your mind

 

3)  Believe you can have what you want.

 

4)  See yourself in possession of what you want

 

5) Become the person who has the life you want to have

 

6) Perform the behavior of the person who has the life you want

 

7) Receive the life you want daily

 

 

How do you plan on building the life you want?

 

 

7 Steps to Building the Life You Want

 

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049: Create a Communication Plan

Create a Communication Plan

 

You’ve heard the cliche; if you fail to plan, you plan to fail.  Choose among the hundreds of social profiles and online platforms where you’d like to promote your personal brand.

Take into consideration the interests and lifestyle of your target audience.  Make sure you promote your brand according to the habits of your ideal customer or risk sending the right message to the wrong people.

How do you plan to communicate your personal brand online?

create a communication plan

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048: Avoid Hiding Behind Your Computer Screen

Avoid Hiding Behind Your Computer Screen

Be the real-life spokesperson for your brand.  Set up personal meetings with people in your industry.

Face-to-Face communication will serve as more valuable for your brand than any Facebook chat or Twitter conversation.  Company events offer a great opportunity to extend and strengthen your online brand by building relationships in person with like-minded individuals in your industry.

 

What are you doing to avoid hiding behind your computer screen?

avoid hiding behind your computer screen

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047: Brand Where You Want To Go NOT Where You Already Been

Brand Where You Want To Go NOT Where You Already Been

Become vocal about where you want to go in your industry.  Speak about the opportunities you’re seeking and the people you want to connect with.

Talk about experiences you’ve had that relates to where you want to go.  Show your expertise in the areas you want to be known for.

Otherwise, you risk building a misunderstood and misguided brand.  Brand Your Future. Brand Your Vision.  Or you’ll get more of what you’ve already gotten instead of what you actually want.

 

What do you want to be known for in the home-based business industry?

brand where you want to go not where you already been

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046: When in Doubt, Share Value

When in Doubt, Share Value

If you are ever at a loss for words or direction, focus on solving problems.  This may include someone else’s material you’ve found.  If it offers value to  your audience, don’t hesitate to share it.

Pass along opportunities that you think your audience would appreciate, and point people towards helpful resources.

Friends and followers will quickly identify you as someone who always has something of  value to offer.

 

What problems are you solving for your target audience?

when in doubt share value

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045: Reach the Social Media Sweet Spot

Reach the Social Media Sweet Spot

There is a fine line between that perfect mix of spices and being too salty if you follow what I’m saying.

In other words, in your marketing efforts mix your accomplishments and personal interests, plus a dash of your sizzling personality but avoid offering too much information.

TMI (too much information) can ruin a presentation.  Promote your brand in bite-size pieces.

 

How do you remain in your social media sweet spot?

reach the social media sweet spot

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044: Stand Out from the Pack

Stand Out from the Pack

 

The internet is a global talent pool and it is important to stand out from the pack.  The best way to do this is to become a teacher.

Learn what to teach from a mentor that resonates with you in the industry and teach what you learn.

How do you stand out from the pack?

stand out from the pack

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043: Cite your Accomplishments NOT your Responsibilities

Cite your Accomplishments NOT your Responsibilities

 

Communicate the projects you’ve worked on, skills you’ve acquired, and the accomplishments you’ve achieved.  Avoid speaking about responsibilities you’ve held or currently hold.

Responsibilities communicate what you have to do and not what you get to do.  Responsibilities are not distinctive enough; and rarely communicate your work ethic, skill level, talents and abilities that allow you to stand out.

What are some of your accomplishments?

cite your accomplishments not your responsibilities

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042: Carve Out Your Own Niche

Carve Out Your Own Niche

In an industry where thousands of direct sales reps, network marketing professionals and home business entrepreneurs are targeting similar prospects it is important that you select a highly targeted segment of this market that you can serve better than anyone else.

A helpful hint is to focus on others just like you.

How are you uniquely serving your target market?

carve out your own niche

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