Archives for communicate your value

035: Promote Relevant Content

Promote Relevant Content

Relevant content is content that answers questions and provides solutions for a targeted group of people.
People will follow relevant content wherever you make it available.  This is how you drive traffic or visitors to your blog or webinar.

A great example of this is promoting a brief segue to your content in a social media advertisement that directs visitors to your blog to learn more.

 

What content does your target market prefer?

 

 

promote relevant content

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036: Promote One Consistent Message

Promote One Consistent Message

Remember to promote one message across all of your communication channels.  This helps to establish your identity online.

Using the same message and keywords in your marketing will also contribute to SEO (search engine optimization) exposure.

For example, the message for my Branded Entrepreneur podcast show is in line with my Fabulous Marketing brand.  I am the brand and everything I do is consistent with my vision, mission and message of helping 1000 home business entrepreneurs every year tell their own story and build their own dreams.

I provide personal development, internet marketing and personal branding tools and education to home business entrepreneurs, network marketing professionals and small business owners.  When you encounter me and my brand you ought to come across the same marketing message regardless of the communication channel I’m using to deliver my message.

The same applies to you and your brand.  Promote one consistent message.

What is your business marketing message?

promote one consistent message

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