Archives for brand yourself online

049: Create a Communication Plan

Create a Communication Plan

 

You’ve heard the cliche; if you fail to plan, you plan to fail.  Choose among the hundreds of social profiles and online platforms where you’d like to promote your personal brand.

Take into consideration the interests and lifestyle of your target audience.  Make sure you promote your brand according to the habits of your ideal customer or risk sending the right message to the wrong people.

How do you plan to communicate your personal brand online?

create a communication plan

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048: Avoid Hiding Behind Your Computer Screen

Avoid Hiding Behind Your Computer Screen

Be the real-life spokesperson for your brand.  Set up personal meetings with people in your industry.

Face-to-Face communication will serve as more valuable for your brand than any Facebook chat or Twitter conversation.  Company events offer a great opportunity to extend and strengthen your online brand by building relationships in person with like-minded individuals in your industry.

 

What are you doing to avoid hiding behind your computer screen?

avoid hiding behind your computer screen

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047: Brand Where You Want To Go NOT Where You Already Been

Brand Where You Want To Go NOT Where You Already Been

Become vocal about where you want to go in your industry.  Speak about the opportunities you’re seeking and the people you want to connect with.

Talk about experiences you’ve had that relates to where you want to go.  Show your expertise in the areas you want to be known for.

Otherwise, you risk building a misunderstood and misguided brand.  Brand Your Future. Brand Your Vision.  Or you’ll get more of what you’ve already gotten instead of what you actually want.

 

What do you want to be known for in the home-based business industry?

brand where you want to go not where you already been

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043: Cite your Accomplishments NOT your Responsibilities

Cite your Accomplishments NOT your Responsibilities

 

Communicate the projects you’ve worked on, skills you’ve acquired, and the accomplishments you’ve achieved.  Avoid speaking about responsibilities you’ve held or currently hold.

Responsibilities communicate what you have to do and not what you get to do.  Responsibilities are not distinctive enough; and rarely communicate your work ethic, skill level, talents and abilities that allow you to stand out.

What are some of your accomplishments?

cite your accomplishments not your responsibilities

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042: Carve Out Your Own Niche

Carve Out Your Own Niche

In an industry where thousands of direct sales reps, network marketing professionals and home business entrepreneurs are targeting similar prospects it is important that you select a highly targeted segment of this market that you can serve better than anyone else.

A helpful hint is to focus on others just like you.

How are you uniquely serving your target market?

carve out your own niche

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040: Generate Brand Awareness through Networking

Generate Brand Awareness through Networking

Find new people to connect with on a daily basis.  Actively engage by encouraging others, saying hi, responding to posts and messages.

Connect with other entrepreneurs in the home business industry through social networks and by commenting on their blogs.

Blogging is a dynamic two-way communication method that helps accomplish this all-important task of networking.  Networking is one of the best ways to become known in the network marketing industry.

How are you actively building your network?

generate brand awareness through networking

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039: Become Visible

Become Visible

The first step in branding yourself online must involve visibility.  Your goal should be to get as many impressions of your brand in front of your target audience.

Remember to focus on what you do that adds value and put this content in front of the consuming public.  Feed them….

Secondly, pay close attention to your efforts of becoming visible.  Whatever you do or don’t do matters.  It all matters!

Every action you take or don’t take communicates the value and character of your brand.  What you do and how you do it communicates your brand substance & style.

What are you doing to become visible online?

become visible

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038: Build a Solid Reputation as an Expert

Build a Solid Reputation as an Expert

In an industry where relationships and networking is of utmost importance, it is vital that you build a solid online reputation as an expert.  As you begin to put yourself and your expertise out there you’ll begin to develop a following.

Nurture your network with quality content that you’ve become an expert on.  Word of mouth marketing is the most important vehicle in network marketing.

What people say about you is what the market will declare as the value of your brand.

What reputation do you want to build online?

build a solid reputation as an expert

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037: Motivate People

Motivate People

Discover what’s important to your audience.  People are motivated by what’s important to them; what they consider valuable.

Values are what make your audience unique.  If you can recognize, celebrate and speak to a person’s values then you will be able to motivate action.

 

How do you motivate people?

motivate people

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035: Promote Relevant Content

Promote Relevant Content

Relevant content is content that answers questions and provides solutions for a targeted group of people.
People will follow relevant content wherever you make it available.  This is how you drive traffic or visitors to your blog or webinar.

A great example of this is promoting a brief segue to your content in a social media advertisement that directs visitors to your blog to learn more.

 

What content does your target market prefer?

 

 

promote relevant content

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