Create Personal Value

026: Craft Your Ideal Brand

Craft Your Ideal Brand

How do you want to brand yourself?

Put yourself in another’s shoes and see how you perceive you.  What do you want people to see?  How do you want to come off as?

Be realistic and honest about what you really represent.  Be you to the core because your brand is YOU.

 

Discover your own identity and avoid copying someone else’s.

 

craft your ideal brand

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025: Plan to Change

Plan to Change

Who do you want to be?

In order to create value for others and brand yourself online you’ll need a plan to change who you are into who you want to be.

This will require a change in how you think, how you feel, how you behave, your level of productivity and ultimately, in the level of value you produce for others.

Embrace a change as a regular part of life.  Flee your comfort zone and seek after personal growth opportunities.

plan to change

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024: Make Your Personal Brand Targeted

Make Your Personal Brand Targeted

 

Have you already identified your target market?

 

If not, identify your target market; that special person or group of people whom you can add value to their lives.  It’s the person who you can help; more than likely it will be someone just like yourself.

 

By pinpointing who your target market is, you’ll be in position to provide skills and talents that close sales & accomplish goals.

 

Ask yourself, who needs to know about me?  Which types of people would be interested in learning from me?  How many of these people would be interested in buying my products?

 

Place your first priority on the people who need what you offer most; then build your personal branding strategy around this specific niche.

 

 

make your personal brand targeted

 

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023: Understand Who You Are

Understand Who You Are

 

Dig deep and understand who you are and where you’ve come from.  Gain insight on your genetics, influences, values, education and experiences.

Recognize your uniqueness and share the value only you can offer.  Get to know yourself well enough to explain your specialty online and in person.

Your specialty is that skill you perform that no one else can perform quite like you.  Demonstrate your experience and capabilities.

 

What is your specialty?

 

 

understand who you are

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022: Clarify Your Purpose

Clarify Your Purpose

 

What do you want to be known for?

 

Avoid trying to be all things to all people or risk being helpful to no one.  Pick a specific subject matter and an audience then focus on providing value to the best of your ability.

 

Clarify your purpose, then do everything on purpose.

 

clarify your purpose

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021: Create Content Daily

Create Content Daily

Personal value translates into valuable content for your audience.  Consumers are attracted to consistent, quality content that provides solutions and can be easily implemented.

A great discipline is learning to blog daily or at the very least 2-3 times per week.

Sharing is great but so is creating your own content.  Create your own graphics and write your own content.  This will ensure when you publish your content it will have your identity.

Attach yourself to your works to communicate your identity to your network of followers.  Original content leaves a lasting impression on readers.

Remember to be creative and do what you like to do.  Write, take photos, make videos, write poetry, etc…

Be You…Be Original!

Are you creating valuable content everyday?

create content daily

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020: Become An Expert

Become An Expert

Focus on gaining knowledge and expertise; know-how plus skills that solve a problem within the home business industry.

Consumers expect you to be an expert regarding the products you promote and business prospects expect you to lead the way in attracting new leads, growing more sales and increasing profits.

Become an expert.  In order to brand yourself online become an expert at something that relates to your business.  With this expertise you can develop daily content and teach others what you know.

As a teacher, you will build credibility with your audience and because of your expertise you’ll begin to build authority in your industry.

This, my friend, is how becoming an expert can help you create personal value and brand yourself online.

What is your expertise?

become an expert

 

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019: YOU Become the Brand, Not Your Company

You become the brand

 

YOU Become the Brand, Not Your Company

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018: How to Turn Your Resume Into a Brand

how to turn your resume into a brand

 

How to Turn Your Resume Into a Brand

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017: Spend Time Building Your Online Brand

spend time building your online brand

 

Spend Time Building Your Online Brand

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