Communicate Personal Value

049: Create a Communication Plan

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Create a Communication Plan

…choose where you’d like to promote your personal brand

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You’ve heard the cliche; if you fail to plan, you plan to fail.  Choose among the hundreds of social profiles and online platforms where you’d like to promote your personal brand.

Take into consideration the interests and lifestyle of your target audience.  Make sure you promote your brand according to the habits of your ideal customer or risk sending the right message to the wrong people.

How do you plan to communicate your personal brand online?

create a communication plan

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048: Avoid Hiding Behind Your Computer Screen

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Avoid Hiding Behind Your Computer Screen

Be the real life spokesperson for your brand.

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Be the real-life spokesperson for your brand.  Set up personal meetings with people in your industry.

Face-to-Face communication will serve as more valuable for your brand than any Facebook chat or Twitter conversation.  Company events offer a great opportunity to extend and strengthen your online brand by building relationships in person with like-minded individuals in your industry.

 

What are you doing to avoid hiding behind your computer screen?

avoid hiding behind your computer screen

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047: Brand Where You Want To Go NOT Where You Already Been

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Brand Where You Want To Go NOT Where You Already Been

Show your expertise in the areas you want to be known for.

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Become vocal about where you want to go in your industry.  Speak about the opportunities you’re seeking and the people you want to connect with.

Talk about experiences you’ve had that relates to where you want to go.  Show your expertise in the areas you want to be known for.

Otherwise, you risk building a misunderstood and misguided brand.  Brand Your Future. Brand Your Vision.  Or you’ll get more of what you’ve already gotten instead of what you actually want.

 

What do you want to be known for in the home-based business industry?

brand where you want to go not where you already been

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040: Generate Brand Awareness through Networking become an expert020: Become An Expert my daily routine038: Build a Solid Reputation as an Expert your brand is your choice004: Your Brand Is Your Choice

046: When in Doubt, Share Value

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When in Doubt, Share Value

…focus on solving problems for others.

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If you are ever at a loss for words or direction, focus on solving problems.  This may include someone else’s material you’ve found.  If it offers value to  your audience, don’t hesitate to share it.

Pass along opportunities that you think your audience would appreciate, and point people towards helpful resources.

Friends and followers will quickly identify you as someone who always has something of  value to offer.

 

What problems are you solving for your target audience?

when in doubt share value

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045: Reach the Social Media Sweet Spot

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Reach the Social Media Sweet Spot

…avoid offering too much information or risk ruining your sales presentations.

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There is a fine line between that perfect mix of spices and being too salty if you follow what I’m saying.

In other words, in your marketing efforts mix your accomplishments and personal interests, plus a dash of your sizzling personality but avoid offering too much information.

TMI (too much information) can ruin a presentation.  Promote your brand in bite-size pieces.

 

How do you remain in your social media sweet spot?

reach the social media sweet spot

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044: Stand Out from the Pack

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Stand Out from the Pack

Learn what to teach…then teach what you learn.

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The internet is a global talent pool and it is important to stand out from the pack.  The best way to do this is to become a teacher.

Learn what to teach from a mentor that resonates with you in the industry and teach what you learn.

How do you stand out from the pack?

stand out from the pack

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my daily routine045: Reach the Social Media Sweet Spot my daily routine043: Cite your Accomplishments NOT your Responsibilities my daily routine041: Resist the Urge to Overshare how to avoid being overwhelmed005: How to Avoid Being Overwhelmed?

043: Cite your Accomplishments NOT your Responsibilities

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Cite your Accomplishments NOT your Responsibilities

Avoid speaking about responsibilities you’ve held or currently hold.

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Communicate the projects you’ve worked on, skills you’ve acquired, and the accomplishments you’ve achieved.  Avoid speaking about responsibilities you’ve held or currently hold.

Responsibilities communicate what you have to do and not what you get to do.  Responsibilities are not distinctive enough; and rarely communicate your work ethic, skill level, talents and abilities that allow you to stand out.

What are some of your accomplishments?

cite your accomplishments not your responsibilities

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my daily routine045: Reach the Social Media Sweet Spot my daily routine041: Resist the Urge to Overshare 033: How to Communicate Value my daily routine048: Avoid Hiding Behind Your Computer Screen

042: Carve Out Your Own Niche

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Carve Out Your Own Niche

…it is important you select a highly targeted segment of your market to serve better than anyone…

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In an industry where thousands of direct sales reps, network marketing professionals and home business entrepreneurs are targeting similar prospects it is important that you select a highly targeted segment of this market that you can serve better than anyone else.

A helpful hint is to focus on others just like you.

How are you uniquely serving your target market?

carve out your own niche

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041: Resist the Urge to Overshare

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Resist the Urge to Overshare

Make it your aim to inform people… but don’t be an open book.

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Avoid talking too much about yourself.  Make it your aim to inform people and highlight your accomplishments but don’t be an open book.

Leave some information out.  You don’t want people to feel like there’s nothing else they can learn about you.

Keep an air of mystery about yourself that will open the door to future conversations.

How do you resist the urge to overshare?

resist the urge to overshare

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040: Generate Brand Awareness through Networking

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Generate Brand Awareness through Networking

Find new people to connect with everyday.

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Find new people to connect with on a daily basis.  Actively engage by encouraging others, saying hi, responding to posts and messages.

Connect with other entrepreneurs in the home business industry through social networks and by commenting on their blogs.

Blogging is a dynamic two-way communication method that helps accomplish this all-important task of networking.  Networking is one of the best ways to become known in the network marketing industry.

How are you actively building your network?

generate brand awareness through networking

Want More Personal Development Training?

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Related posts:

my daily routine047: Brand Where You Want To Go NOT Where You Already Been my daily routine038: Build a Solid Reputation as an Expert my daily routine037: Motivate People my daily routine042: Carve Out Your Own Niche
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