The first step in branding yourself online must involve visibility. Your goal should be to get as many impressions of your brand in front of your target audience.
Remember to focus on what you do that adds value and put this content in front of the consuming public. Feed them….
Secondly, pay close attention to your efforts of becoming visible. Whatever you do or don’t do matters. It all matters!
Every action you take or don’t take communicates the value and character of your brand. What you do and how you do it communicates your brand substance & style.
What are you doing to become visible online?
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